Too many classical schools slap an “Apply Now” button on a barebones page and wonder why it underperforms. The hard truth? Parents don’t click until they feel confident. Your admissions page isn’t just a transaction point—it’s a trust-building opportunity.

Before families commit, they want:

• Clear steps that make the process feel simple
• Stories or outcomes that show what success looks like
• Answers to common concerns like tuition, class size, or curriculum

If your admissions page doesn’t reassure, orient, and inspire, it won’t convert. That “Apply” button? It’s the last step in the journey, not the first.

See our full breakdown here: What Goes on a Great Admissions Page (And What Doesn’t)