If you’ve been posting blog updates for months but still aren’t seeing traffic, engagement, or parent interest—you’re not alone. But the problem isn’t effort.

The #1 reason school blogs fail? You’re posting announcements, not content that builds trust or drives search traffic.

Most school blogs turn into a digital bulletin board: spirit week photos, bake sale recaps, and student shoutouts. That content is great for your existing families—but it’s invisible to prospective ones. Google doesn’t send traffic to “Update from Mrs. Smith.”

If you want your blog to grow enrollment and reinforce your school’s mission, you need a strategy. That means writing for questions parents are already asking: “What is classical education?”, “How do I choose a private school?”, or “What do students read in 5th grade?”

That’s the kind of content that ranks. And converts.

If your current blog isn’t working, don’t scrap it—fix it. Here’s a breakdown of why most school blogs underperform and how to turn yours around.

And while you’re at it… make giving easier too.

Most school donation platforms are clunky, expensive, or disconnected from your communication flow. If your giving form still feels like a spreadsheet bolted to your homepage, it’s time for an upgrade.

Solafund is the simpler, cleaner way for 501(c)(3)s to accept donations—built to match your brand and only 4.4% total fee, compared to 8-10% everywhere else.

No bloat. No confusion. Just seamless giving that works.