Don’t make your homepage compete with itself. Better options exist.

That annual fundraiser might be your school’s biggest event of the year—but that doesn’t mean it deserves to dominate your homepage for six weeks straight.

Too often, classical schools let one campaign overshadow everything else: admissions content, curriculum highlights, key calls to action. A giant banner or pop-up shouts “GIVE NOW!”—while families trying to learn about your school get lost in the noise.

The result? Your homepage stops doing its main job: helping new visitors take the next step toward enrollment.

Instead of letting your fundraiser hijack the front door, try these smarter placements:

• Create a dedicated fundraising page that you can link to from smaller homepage sections, email newsletters, and social posts.
• Use a news or “What’s New” section to mention active campaigns without overwhelming the core content structure.
• Add a subtle banner in the site header or footer—visible, but not disruptive. Include a deadline or countdown if urgency matters.
• Highlight past results on your giving page to show impact (“Last year’s fundraiser helped launch our new library!”).

The homepage is for first impressions. Let it stay focused on what matters to new families. Fundraisers are important—but they shouldn’t steal the spotlight.

For more tips on balancing event visibility with strong site structure, check out:
How to Handle Events and Fundraisers Without Making Your Homepage a Billboard