Quick answer: not on your homepage.

Your homepage is for first impressions. It’s for new patients looking to understand who you are, what you treat, and how to book an appointment.

But too many practices clutter their homepage with returning patient tools—things like:

• Insurance forms
• Bill pay buttons
• Lab result access
• Portal logins and links

These tools are important—but they belong behind a login, in your patient portal, not front and center for everyone to trip over.

If you’re trying to serve everyone with one page, you’re likely confusing both audiences.

Want to clean it up? Here’s a breakdown of what goes where: Homepage vs. Patient Portal: What Goes Where on a Medical Site.

Smart structure = better experience = more appointments.