Should your school list tuition on the website? The answer isn’t one-size-fits-all. For some audiences, transparency builds trust. For others, it sends them running before they understand the value.

If your target families are mission-driven and comparing multiple classical schools, listing tuition may fast-track serious inquiries. But if your price tag could cause sticker shock without context, it’s worth holding that number back until you’ve had a chance to tell your story.

Be strategic, not sneaky. Use tuition visibility as a tool—not a barrier.

Here’s how to decide what’s right for your school →