You don’t get 30 seconds to make a good impression anymore. You get 3.

When a patient lands on your homepage, they’re not admiring the color scheme. They’re scanning for answers:

• What kind of care do you offer?
• Where are you located?
• Are you accepting new patients?
• Can I trust you?

If those answers aren’t immediately clear—visually and verbally—they’ll bounce. Even if you’re the best provider in town.

Your homepage isn’t just a front door—it’s your handshake, elevator pitch, and trust signal all in one.

Want to see what actually works? Here’s what patients really look for on a medical website.