If your big giving push lives inside a downloadable PDF, here’s the hard truth: You’re losing donors before they even...
Landing Pages for Capital Campaigns: Don’t Just Link to a PDF
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How to Handle Multiple Campuses or Locations on One Site
If your school has multiple campuses, microschools, or partner locations, your website strategy just got more...
Staff Directory Mistakes Classical Schools Keep Making
At first glance, the staff directory seems like a simple page—names, titles, maybe a few photos. But for prospective...
Building Parent Portals That Don’t Require an Instruction Manual
We’ve all seen it: a parent portal that feels like it was built in 1997—clunky, confusing, and totally disconnected...
The Best Way to Display School Calendars Without Frustrating Parents
It’s one of the most-visited pages on any school website—and often one of the worst designed. The calendar page....
How to Showcase a Classical Curriculum Visually (Without a Wall of Text)
For classical schools, the curriculum is a cornerstone. It reflects your philosophy, pedagogy, and mission. But when...
Does Your Website Reflect Your School’s Core Virtues?
Most classical schools have a clear mission. It’s on the wall, in the handbook, and spoken often. But when a...
How to Make Your Headmaster’s Letter Actually Get Read
The Head of School letter is often one of the most carefully written pieces on a classical school’s website—and one of...
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