Referring physicians are busy. If your surgery center’s website makes them hunt for forms, contact info, or instructions—they’ll stop referring.

Your site should make sending a patient to you frictionless.

That means:

• Referral forms are one click away
• Contact info is obvious—no scrolling, no digging
• Instructions are clear for both doctors and patients

Too many ASCs focus only on patients and forget the referring providers who feed the pipeline.

Want to make your site a referral-generating machine? Start here: How ASCs Can Use Their Site to Attract Referrals.