Posting about Spirit Week isn’t the problem. Posting only about Spirit Week is.

Most school blogs fall flat because they’re filled with internal updates no one outside your community understands. Photos from Field Day. Recaps of House Points. A thank-you to the a little known member of the staff (sweet, but not strategic).

Here’s the truth: Those posts are fine—if they’re optimized and balanced with broader, search-driven content.

Internal updates should support, not replace, your blog strategy.

Before you write another post about dress-up themes, make sure your blog also includes:

• Evergreen content for prospective families (“What Makes Classical Education Different?”) (Side Note: One of our clients gets over 1000 visitors per month from this blog post).
• Helpful articles that build trust (“5 Questions to Ask Before Choosing a Private School”)
• Mission-aligned stories that resonate outside your current community

That’s the kind of content that earns rankings, gets shared, and drives inquiries.

Otherwise, your blog becomes a dead end for outsiders—and a missed opportunity for you.

Want to fix your blog without starting over? Here’s how to build a content strategy that works—for parents and Google alike.

And don’t forget your donation experience.

If your giving form feels like an afterthought, donors will treat it that way. Solafund helps 501(c)(3) schools (and other organizations) collect donations through branded, intuitive forms that actually inspire confidence.

No developer required. No bloated fees. Just 4.4% total—and a donation flow that finally feels like part of your website – with a technical support team always there to help you.