Lead with mission, not doctrine. Faith should build trust—not filter people out too soon.

Your Statement of Faith is foundational—but its placement on your website determines whether it invites or intimidates. Many classical schools either bury it where no one will find it, or put it front and center, assuming that immediate clarity equals conviction. The problem? That early emphasis can unintentionally repel visitors who are curious but not yet committed.

The smarter approach? Build trust before drawing lines. Instead of opening with theological detail, start with your school’s mission, culture, and outcomes. Show families who you are and what you value. When you’ve earned their attention, invite them deeper.

Three guidelines to keep in mind:

• Homepage = values, not theology. Lead with your mission, not a doctrinal checklist.
• About page = big picture first. Let families fall in love with your vision before they explore the faith foundation behind it.
• Faith page = clear and confident. Your Statement of Faith deserves a dedicated page—just not the front door.

This isn’t about hiding your beliefs. It’s about sequencing. Parents don’t sign up for statements—they sign up for outcomes that align with their values. Let your convictions shine, but do it in a way that builds trust before expecting full buy-in.

For a deeper breakdown on where to place this crucial content, read:
👉 Where to Put Your Statement of Faith Without Losing People