If you’re only using your school’s blog to post reminders and community updates, you’re missing half the point—and most of the traffic.

Yes, your blog should serve current families. But if that’s all it does, you’re leaving search engines (and prospective parents) out of the picture entirely.

Most school blogs read like internal newsletters: “4th Grade Field Trip Recap,” “March Spirit Day Photos,” “A Note from the Headmaster.” That kind of content has zero SEO value. It doesn’t rank, it doesn’t build trust with new families, and it doesn’t support enrollment.

To make your blog actually work, you need to write for both audiences: your current families and the strangers Googling questions you can answer.

Start here:

• “What does a classical school teach in K–5?”
• “Is classical Christian education accredited?”
• “What are the benefits of a virtue-based curriculum?”

That’s the kind of content Google will index—and the kind of content prospective parents will share.

If your school’s blog isn’t bringing in new traffic, it’s not broken. It’s just not doing its full job. Here’s how to make it work for both parents and search engines.