Your homepage might look sharp. Your headline might be clear. But if your footer is weak—or worse, empty—you’re leaving trust (and conversions) on the table.

Most professionals treat their footer like an afterthought. But in reality, it’s one of the most visited and relied-on sections of your site—especially for industries built on trust, like legal, accounting, and consulting.

Here’s what your footer should include:

• Basic contact info – Phone, email, and address (don’t just link to “Contact Us”)
• Disclaimers or compliance notes – Especially for attorneys and financial professionals
• Social proof anchors – Trust badges, “as seen in,” or testimonial preview line
• Quick nav – High-intent links like Services, About, and Book a Call

Your footer is the last stop before a visitor decides to trust you—or bounce.

When’s the last time you checked your footer strategy? We’ll help you fix what’s missing (and what’s holding you back).