When prospective parents visit your site, they’re not just evaluating curriculum or tuition—they’re asking, “Who will be shaping my child?”
Your faculty bios aren’t filler. They’re one of the most important trust-building tools on your site.
But most private school bios read like résumés—or worse, they’re inconsistent, outdated, or missing entirely.
Here’s how to turn your staff bios into meaningful introductions that reflect your mission and build confidence.
1. Lead with Formation, Not Just Credentials
Yes, parents care about degrees and experience—but that’s not what builds connection.
Your bios should start by answering:
- Why does this person teach here?
- What do they love about this school’s mission?
- How do they see their role in shaping students spiritually and intellectually?
The goal isn’t to impress. It’s to connect.
👉 Want to be sure your school’s messaging reflects its deepest values?
Read: Does Your Website Reflect Your School’s Core Virtues?
2. Keep the Structure Consistent
Inconsistent bios make your school look disorganized. Every staff profile should follow a predictable format—ideally with:
- Name, title, and subject/role
- Professional background (1–2 sentences)
- Personal connection to the school’s mission
- Optional fun detail (e.g. favorite book, hobby, or quote)
Photos should be similarly styled—clean, friendly, and professional. Bonus points if they align with your visual brand.
3. Avoid the 3 Biggest Bio Mistakes
Most bios fall short in three common ways:
- They’re too long. Parents aren’t reading five paragraphs per person. Edit tightly.
- They’re too generic. “John loves teaching math” isn’t helpful. Be specific and human.
- They’re out of date. Review bios annually. That includes staff no longer with the school – make sure to remove them.
👉 Not sure if your directory is helping or hurting?
Check out: Staff Directory Mistakes Classical Schools Keep Making
4. Tie Bios to Your Brand Voice
If your site is warm, winsome, and classical in tone, your bios shouldn’t read like LinkedIn blurbs.
This is an opportunity to show—not just tell—how your people embody your mission. It’s also a great place to show spiritual alignment if you’re a Christian school.
Your faculty are your brand. Their bios should reflect that.
Need Help Structuring a Better Bio Page?
We offer wireframes for faculty bio pages that are designed to build trust, show consistency, and communicate your school’s mission through every profile.
0 Comments