After a parent says yes to your school, their next question is: “Now what?”

If your answer is scattered emails, vague directions, and a maze of PDFs, you’re starting the relationship on the wrong foot.

A well-built “New Family” page isn’t just helpful—it’s strategic. It reduces friction, builds trust, and frees up your front office. Here’s what it should include.

1. A Clear Welcome + What to Expect

Start with a brief, warm welcome from the Head of School or admissions lead. Include a 2–3 sentence overview of what families can expect in the next 30–60 days (paperwork, uniforms, orientation, etc.).

2. Key Dates and Calendar Info

Don’t just link to a generic calendar. Pull out the most relevant upcoming dates—like orientation, first day of school, or meet-the-teacher night—and feature them prominently.
Here’s how to make your school calendar easier to use.

3. Links to Tools and Logins

Families don’t remember what RenWeb is—or if they need it. Spell out exactly what platforms they’ll use and what each one is for. Include visual buttons and short explanations.

If you’re already building a portal for current parents, this is the perfect place to mirror or preview it.
See our guide to building a parent portal that doesn’t require an instruction manual.

4. Supply Lists, Uniforms, and Car Line Maps

Any first-week logistics should be centralized here. Keep PDFs updated, or better yet, embed the info directly on the page. Add a printable checklist so families feel prepared, not overwhelmed.

5. A Thoughtful Welcome Gift or Kit

Want to go the extra mile? A small welcome kit (shirt, sticker, parking tag, etc.) can make new families feel known.
Here are practical, faith-aligned items that families actually keep.

Want help building a “New Family” page that feels personal, not pieced together?

Let’s create a layout that gets new parents what they need—without overwhelming them.