For most families, your admissions page is the first stop on the enrollment journey.

But too often, that page is either a glorified contact form—or worse, a wall of text that tries to answer every question at once.

The best admissions pages do one thing well: they make the right families want to take the next step.

Here’s what to include—and what to leave out—on a private school admissions page that actually converts.

✅ What to Include

1. A Clear Invitation to Take the Next Step

This should be the focus. Make it impossible to miss.

Your call to action (CTA) should be:

• Visually distinct and easy to find
• Written in parent-friendly language (“Schedule a Tour” or “Start Your Journey”)
• Repeated 2–3 times across the page

👉 Not sure where to place your CTA? Put one after they’ve read the intro, one in the middle of the page, and one at the end. Try thinking, “After reading or seeing this, would someone be ready to take action?” That’s where it goes.
Check out our guide to Homepage CTAs That Actually Get Parents to Book a Tour.

2. A Simple Step-by-Step Process

Parents want to know what comes next. Break it down clearly:

• Step 1: Submit Inquiry
• Step 2: Visit Campus
• Step 3: Apply Online
• Step 4: Family Interview

Use icons or visuals to make the flow feel friendly and approachable.

3. A Cost Snapshot (Or a Link to It)

Don’t hide your tuition. If you don’t want to list exact numbers, link to your tuition philosophy or FAQs.

👉 See our full guide on Should You List Tuition on Your Website?

4. A Personal Touch

Include a short welcome note from your admissions director or headmaster—preferably with a photo. It builds trust and adds warmth. Or better yet, a video. This is a nice touch that will set you apart from other schools.

🚫 What to Leave Out

1. Long Paragraphs of Policy Text

This belongs in a handbook, not on your site. Use bullet points or links for deeper reading.

2. Unclear Forms

If you’re collecting information, be intentional. Are you qualifying leads or just building a list? Every field should have a reason.

3. Outdated Events or Info

If your admissions season ended three months ago, update the copy. Timeliness matters for trust.

Your Admissions Page Is a Funnel—Treat It Like One

This page isn’t just informational. It’s directional. It guides prospective parents from curiosity to commitment.

We build admissions pages that are structured to convert—while still feeling warm, mission-driven, and true to your school.

👉 Want a professional review of your admissions page? Book a site review.