Blog - Paired Inc.

The One Question to Fix Your Medical Site Layout

Struggling to organize your medical website? Ask this one question: “Is this for new patients or existing ones?” That...

Grammar, logic, and rhetoric shouldn’t confuse first-time visitors. To those unfamiliar with classical education, “the...

Think your medical website is ADA compliant because an online tool gave it a green checkmark? Think again. Automated...

Most small medical practices think their biggest website problem is lack of traffic or fancy design. It’s not. The...

Too many classical schools overwhelm instead of educate. Let’s be honest: most curriculum pages read more like...

“Should we start a blog?” It’s one of the most common questions we hear from really all businesses, including medical...

For many patients, the About page is their first real introduction to your practice—and one of the top pages they...

The “About” page is one of the most visited—and most wasted—pages on medical websites. Too often, it’s packed with...