Just launched your practice website? Before you call it done, make sure you’ve covered the essentials. Here’s a 7-item...
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Does Your Surgery Center Site Make Referrals Easier?
Referring physicians are busy. If your surgery center’s website makes them hunt for forms, contact info, or...
Why ‘Patient Portal’ Shouldn’t Be the First Thing People See
Putting your patient portal front and center on your homepage might feel helpful—but it’s probably hurting your site...
The Problem with Banners That Never Come Down on Your Homepage
Event banners are helpful—until they clutter your homepage for weeks. We get it—open house next Thursday, gala coming...
What Patients Look for on a Homepage (in 3 Seconds Flat)
You don’t get 30 seconds to make a good impression anymore. You get 3. When a patient lands on your homepage, they’re...
What Medical Practices Need to Know About Pricing Pages (And Why They Matter More Than Ever)
Healthcare pricing has moved out of the shadows—and onto your website. But many medical practices still don’t know...
A Smarter Way to Present Your Statement of Faith
Lead with mission, not doctrine. Faith should build trust—not filter people out too soon. Your Statement of Faith is...
Where Should Forms, Billing, and Lab Results Go?
Quick answer: not on your homepage. Your homepage is for first impressions. It’s for new patients looking to...
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