Most medical websites have the basics: Home, Services, About, Contact. But they often miss the one menu item that actually drives action—“New Patients” or “Start Here.”

This single link does more than organize your site. It reduces hesitation, sets expectations, and builds immediate trust. Patients aren’t just browsing—they’re trying to figure out what to do next. And a clear entry point tells them, “You’re in the right place.”

Here’s why it matters:

• Google loves clarity. A dedicated new patient page helps with SEO by signaling relevance and intent.
• People need direction. New visitors don’t want to dig through five service pages to know how to book.
• It builds trust fast. A helpful, human-centered “Start Here” page says, “We’ve thought about your needs.”

Even if your services are listed elsewhere, this page pulls it all together: what to expect, how to book, insurance info, forms, and real answers. It turns passive visitors into engaged patients.

Want to know what else patients are looking for? Don’t guess. Read this next: What Patients Actually Look for on a Website.

Bottom line: If your menu skips this link, you’re making patients (and Google) work harder than they should. Add it—and watch your site work smarter.