If your school has multiple campuses, microschools, or partner locations, your website strategy just got more complicated.
Families need to find the right location—fast. But if your site feels cluttered, confusing, or disjointed, you risk losing prospective parents before they ever schedule a visit.
The solution isn’t to cram everything into one homepage—or to spin off multiple disconnected sites.
It’s to build a unified structure that lets each location shine while keeping your brand coherent.
Here’s how to get it right.
1. Use a Clean, Centralized Navigation
When users land on your site, it should be instantly obvious how to:
- Explore locations
- Compare offerings
- Find contact info, enrollment steps, and FAQs for each campus
This usually means:
- A dedicated “Campuses” or “Locations” page in your top nav
- Each location getting its own subpage with photos, distinct messaging, and staff info
- Smart use of filters or interactive maps if you’re operating in multiple cities
Want to see how we approach site structure for clarity?
👉 Start with our guide to building a private school site that actually converts
2. Unify Branding, but Respect Local Identity
Each campus should feel like it belongs to the same school—but not like a carbon copy.
That means:
- Shared branding, fonts, and color palette across all locations
- Location-specific photos and slight headline variations to reflect the tone or culture of each site
- Consistent user experience, with clear calls to action for that specific location
Avoid the trap of duplicating generic content across all your subpages. Personalize without breaking brand.
3. Clarify the Enrollment Journey by Location
Enrollment workflows should never make families guess which steps apply to which campus.
Best practice:
- Add a campus selector early in the funnel
- Use dynamic CTAs or location-specific inquiry forms
- Show key dates, events, and contacts by campus on each page
If your homepage has just one big “Apply Now” button for a multisite model… you’re probably losing people.
Need help crafting the right homepage flow?
👉 Check out our post on homepage CTA strategy for private schools
Bonus Tip: Plan Your Sitemap Like a Tree, Not a Maze
The more locations you add, the more you need a strong sitemap strategy.
At Paired, we design custom sitemaps that keep navigation intuitive, search-friendly, and scalable as your school grows.
Each campus gets the right visibility—without overwhelming your main nav or diluting your brand message.
Ready to Untangle Your Multisite Website?
We help classical and Christian schools structure their sites for clarity, conversion, and growth—whether you’re one campus or ten.
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