“Should we start a blog?” It’s one of the most common questions we hear from really all businesses, including medical practices—and one of the most misunderstood.

The counterintuitive truth? Not every practice (or business) needs a blog. And for some, the wrong kind of blog can actually hurt your credibility more than help it.

Let’s break down whether a blog makes sense for your website—and what kind of strategy actually works if it does.

When a Blog Helps

Done right, a blog can:

• Boost your local SEO and organic visibility
• Establish your authority on specific conditions or treatments
• Give prospective patients confidence that you’re knowledgeable and up-to-date
• Answer common questions your front desk is tired of repeating

But this only works when the content is:

• Professionally written
• Consistent and relevant
• Targeted to actual search intent—not just generic health tips

Example: A bariatric clinic writing about emotional prep before surgery? Helpful.
A dentist posting a “healthy holiday recipes” roundup? Probably not.

When a Blog Hurts

A blog can do more harm than good when it’s:

• Outdated (last post from 2020? Looks abandoned.)
• Full of fluff or copy-pasted health advice
• Off-topic from your actual services
• Written inconsistently or without a plan

Patients can spot lazy content a mile away. And so can Google.

What to Post Instead (If You Don’t Want a Full Blog)

If you don’t have the time or resources to maintain a blog, you can still publish content strategically:

• Build out detailed service pages for each procedure or condition you treat
• Create a short FAQ page addressing common patient questions
• Add an educational resources section with curated links or printable handouts

This gives your site content value and depth—without the pressure of weekly blogging.

If You Do Blog, Do It With a Plan

A good blog strategy for a medical practice isn’t about volume—it’s about alignment.

Your posts should reflect:

• The treatments you want to rank for
• The questions real patients are asking
• The services that drive your practice growth

One solid post per month can outperform a dozen rushed ones.

Need Help Creating a Plan That Makes Sense?

You don’t need a blog just because someone told you to. But if content can help your practice grow—we’ll make sure it’s worth the effort.

We’ll build a content plan that fits your bandwidth.

Bottom Line

You don’t need a blog. You need a strategy. Whether that includes blogging—or something more streamlined—depends on your goals and capacity.

If you’re going to publish, publish with purpose.