It’s easy to think your Google Business Profile (GMB) is “good enough”—especially when patients can call, get directions, and read reviews straight from search.

But here’s the truth: your GMB isn’t a replacement for a real website.

Your profile is rented space. Google controls the layout, the updates, even whether your listing gets suspended. It’s a doorway, not the destination.

Here’s what your website still does better:

• Trust-building: Custom bios, photos, and values show real people behind the practice.
• SEO control: A site with optimized content ranks for your services—not just your name.
• Conversion: You control how patients book—online, by phone, or both—with no distractions.
• Ownership: Unlike a GMB listing, your site is your asset. You can track data, test layouts, and run promotions without limits.

The best strategy? Let GMB send traffic to a site that converts. When they work together, you win both visibility and trust.

🔗 Learn how your website and SEO can work hand-in-hand.

Google gives you the stage. Your site seals the deal.