Alumni engagement often gets pushed to the bottom of the priority list—and when schools finally focus on it, the default move is to add an entirely new section to the site.

You don’t need to.

In most cases, what you need isn’t more pages—it’s better placement, smarter updates, and clear visibility.

If your alumni are missing events, fundraisers, or newsletters, chances are it’s not because they’ve stopped caring. It’s because your site doesn’t make it easy to stay connected. A buried link in the footer or an outdated alumni tab from 2017 isn’t doing you any favors.

Here’s what works:

• Feature alumni updates on your homepage—even if it’s just a short highlight or link to an event.
• Add alumni CTAs in your newsletter or blog that point back to the most relevant parts of your site.
• Use existing pages better—your “Support Us” page, event listings, or blog can all serve dual purposes with minor tweaks.

These light-touch updates keep your site clean and reduce the need for a full redesign. They also show alumni they haven’t been forgotten—which makes them far more likely to give, attend, or refer.

Want more ideas? Here’s how to make your site more useful for alumni—without making it a mess.