Your school’s core virtues are what set it apart. They aren’t just bullet points on an internal document—they’re proof of purpose. So why are they hidden three clicks deep on your site?

Parents are looking for schools that align with their values. If they have to hunt to find yours, you’re losing trust before the conversation even starts. Make your virtues visible, accessible, and central to your site navigation—not tucked in a footer or buried under “About.”

A clearly presented virtues page doesn’t just inform—it reassures families that they’re in the right place.

See how to communicate your school’s core virtues with clarity →