You’re answering what you think is important—not what parents actually want to know.

Most school FAQ pages are filled with questions administrators wish parents asked.

“What is the history of the classical model?”
“How is the Trivium different from progressive education?”
“What’s your school’s stance on ancient languages?”

These aren’t bad questions. But they’re not what’s keeping a parent up at night as they research where to send their child. The real questions sound more like:

• “Will my child fit in here?”
• “What kind of students thrive at this school?”
• “Is this going to be too hard for my kid?”
• “What’s the parent community like?”

If your FAQ page doesn’t address these human, practical concerns, you’re missing the chance to connect with parents on the things that actually shape their decisions.

The solution? Listen more, guess less. Ask your front office staff what questions they get all the time. Review emails from prospective families. Even better, send a short form to new parents asking what almost stopped them from applying—and what put them over the edge.

Then rewrite your FAQ page to serve real concerns with real answers—not just rehearse educational theory.

If you need a better model for what a useful FAQ page actually looks like, check out:
What to Include in a Classical School FAQ Page (That Actually Helps Parents)