Most alumni pages suffer from the same fate: they start as a placeholder and slowly become a digital junk drawer....
Where to Put Alumni Info Without Creating a Junk Drawer Page
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Paired Blog
3 Things Alumni Actually Want From Your Website
When schools finally turn their attention to alumni engagement, the instinct is often to digitize the archives—posting...
How to Keep Alumni Engaged Without Overhauling Your Website
Alumni engagement often gets pushed to the bottom of the priority list—and when schools finally focus on it, the...
How One FAQ Page Can Improve SEO, Conversions, and Trust
Most schools treat their FAQ page like a digital junk drawer—cluttered, forgotten, and written for internal peace of...
What Not to Include on Your FAQ Page (Unless You Want Parents to Bounce)
Good FAQ pages help parents get answers fast. Bad ones feel like legal disclaimers, policy dumps, or a second-rate...
Why Parents Ignore Your Event Announcements (And How to Fix It)
It’s not that parents don’t care—it’s that they don’t see them. Buried links, outdated flyers, and last-minute...
How to Make Your Forms Less Annoying (and More Effective)
Want fewer no-shows and more scheduled appointments? Start by fixing your forms. Because nothing kills momentum faster...
Are You Using Stock Photos that Kill Trust on Your Medical Website?
That smiling doctor in a lab coat? Your patients have seen her on five other websites. And whether they realize it or...
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