Website Strategy - Paired Inc.

How Classical Schools Can Use the House System for Community and Virtue

Most classical schools talk about forming virtue. But few give students a daily structure that actually cultivates it...

Patients aren’t browsing your site for fun. They’re trying to find care—fast. But if your website gets in their way,...

If your homepage opens with a massive logo and a vague slogan, you're not leading with what matters. The hard truth?...

When a patient calls your office, they expect someone to pick up. When they visit your website, they expect it to...

“Above the fold” isn’t just a design term—it’s the first impression your website makes before a visitor even scrolls....

Chatbots promise 24/7 help, instant responses, and AI-powered convenience. But do they actually help your medical...

Not all hosting plans are created equal. If you're running a small medical practice, you shouldn't be paying...

At first, creating separate websites for each campus or program might sound logical. You want tailored messaging,...