Website Strategy - Paired Inc.

What Every Classical School Event Page Should Include (But Often Misses)

Too many classical school websites treat events like calendar clutter: a brief mention, a hasty upload, a flyer...

For many classical schools, the house system is one of the most impactful tools for shaping culture. It builds...

Visit ten private school websites and you’ll notice a strange pattern—they all sound eerily alike. Polished photos,...

If you’re an Ambulatory Surgery Center (ASC), your website has two jobs: serve patients and make it effortless for...

There’s a growing push for transparency in healthcare—but should that extend to your website pricing? The answer isn’t...

If you think your homepage’s most powerful section is the hero image, think again. The single highest-converting...

Most classical schools include a “Student Leadership” section somewhere on their website—but it rarely does what it’s...

Classical schools emphasize virtue formation and community—but many unconsciously adopt modern structures that segment...