Your homepage might look sharp. Your headline might be clear. But if your footer is weak—or worse, empty—you’re...
The One Mistake Professionals Make With Their Website Footer
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Paired Blog
What Your Speaker Website Says in the First 5 Seconds
Before anyone hits “Contact,” event planners are scanning your site for one thing: “Can this person command a room?”...
How to Convert Website Visitors into Enrolled Families
You don’t need more traffic—you need more traction. Most private school websites are beautifully designed but fail to...
Does Your Surgery Center’s Website Make You Look Second Rate?
Patients might never say it out loud—but they’re thinking it: “If their website looks this outdated, how modern is...
What a Root Canal Taught Me About Business
I thought about this post sitting in the parking lot of my endodontist’s office. For those not familiar with...
Research & Development for Creativity
As we’ve discussed, people usually fall into 1 of 2 categories. Either you are idea drowning or in an idea drought. It...
Ideastorm: What to Do When You’re Out of Creative Ideas
“I just don’t have any good ideas.” Most people fall into 2 categories. You are either idea drowning or in an idea...
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