Your theology page isn’t just about listing what your school believes—it’s a chance to show how faith shapes...
What Christian Schools Should Include on a Theology Page
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Paired Blog
What to Include on a “New Family” Resource Page
After a parent says yes to your school, their next question is: “Now what?” If your answer is scattered emails, vague...
How to Write an Academic Philosophy Page That Doesn’t Feel Like Homework
Your academic philosophy page should inspire trust and spark curiosity—not put prospective parents to sleep. But too...
3 Ways Classical Schools Sabotage Tour Sign-Ups Without Realizing It
Your school tour is one of the most powerful conversion points on your website—so why is no one signing up? The truth...
Where to Put Your Statement of Faith Without Losing People
When prospective families visit your school’s website, they’re not looking for a theological treatise. They’re asking...
How to Use Faculty Bios to Build Parent Trust
When prospective parents visit your site, they’re not just evaluating curriculum or tuition—they’re asking, “Who will...
What Goes on a Great Admissions Page (And What Doesn’t)
For most families, your admissions page is the first stop on the enrollment journey. But too often, that page is...
Landing Pages for Capital Campaigns: Don’t Just Link to a PDF
If your big giving push lives inside a downloadable PDF, here’s the hard truth: You’re losing donors before they even...
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