You don’t need hacks, trends, or fancy plugins to rank. You just need to show up where people are already...
SEO for Doctors: What Actually Matters
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Paired Blog
The Hidden Cost of an Outdated Website for Your Medical Practice
Your practice might have the best care in town—but if your website is outdated, patients may never find out. Old,...
When to List Tuition—and When to Hide It
One of the most debated choices in classical school marketing is whether to display tuition on your website. Some see...
Stop Burying Your Virtues Page
Your school’s core virtues are what set it apart. They aren’t just bullet points on an internal document—they’re proof...
Homepage vs. Patient Portal: What Goes Where on a Medical Site
When a new or returning patient lands on your website, one of two things will happen: They’ll quickly find what they...
What NOT to Put in a Doctor Bio
If your doctor bio reads like a résumé, you’re doing it wrong. Patients don’t come to your website to skim credentials...
Why Patients Leave Your Website in 8 Seconds
If your medical website isn’t fast and focused, your potential patients are gone before they even know what you offer....
How a Parent Portal Can Become a Selling Point
Most classical schools treat their parent portal as a functional necessity—something families use *after* they enroll....
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