Your homepage isn’t a filing cabinet. It’s not where every form, login, announcement, and menu item should live. Yet...
Stop Using Your Homepage as a Filing Cabinet
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Paired Blog
How to Use Testimonials the Right Way on Classical School Websites
Most classical schools treat testimonials as decoration. A rotating quote on the homepage. A few kind words buried on...
How to Make a “Why Classical?” Page That Doesn’t Preach
Most “Why Classical?” pages read like a lecture—and lose prospective parents in the first paragraph. If they’re...
Avoid These 5 Lawsuit Risks on Your Medical Website
Your medical website isn’t just a marketing tool—it’s a legal liability waiting to happen if it’s not built right. ADA...
Your Site Isn’t Slow—Your Hosting Is
You’ve optimized your images. You’ve trimmed your plugins. You’ve even tweaked your font files. Or you're just...
3 Calendar Design Mistakes That Frustrate Parents
Parents aren’t confused because they don’t read—they’re confused because your school calendar is doing too much or not...
Why Your Admissions Page Doesn’t Get Clicks
Too many classical schools slap an “Apply Now” button on a barebones page and wonder why it underperforms. The hard...
How to Write Website Copy That Sounds Like a Real Doctor (Not ChatGPT)
Let’s be honest: most medical websites sound like they were written by a robot with a thesaurus. Stiff, generic,...
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