If your alumni page looks like it was thrown together during a staff meeting and forgotten by next week… alumni can tell.

And they act accordingly.

The biggest mistake schools make? Bolting on alumni content as an obligation, not an opportunity. A few generic lines about “staying connected,” a faded class photo, and a lonely donation link won’t keep alumni coming back—or giving back.

When an alumni section feels like an afterthought, it sends the message: “We’re done with you.”

That message matters—especially for classical schools, where community, legacy, and loyalty are part of the culture. Alumni want to see that their role still matters. If the page doesn’t reflect that, they’ll stop checking in… and stop supporting you.

Build It With Intention

Start by asking: What do we actually want alumni to do when they visit this page? Register? Donate? RSVP? Read stories? Then design the content and layout around those goals.

Use real photos. Highlight real alumni. Create a sense of ongoing purpose—not just a digital yearbook shelf.

An intentional alumni section reflects well on your school. It says you care about the full arc of your students’ journey—not just the years they’re on campus.

If you’re ready to stop phoning it in and start making your alumni page work, this guide will show you how to do it right—without making a mess.