For many patients, the About page is their first real introduction to your practice—and one of the top pages they visit before deciding to book.

So if yours is cold, vague, or outdated, it could quietly be driving people away.

Common red flags:

• Generic mission statements with no personality
• No team photos or doctor bios
• Outdated info or no clear call to action

Patients don’t just want credentials. They want to know who they’re trusting with their health—and whether you actually care.

If your About page feels more like a placeholder than a trust-builder, here’s how to fix it: What Makes a Great About Page for Medical Practices.