Parents aren’t confused because they don’t read—they’re confused because your school calendar is doing too much or not enough. From a UX standpoint, repetition and clarity are your allies, not enemies.

Here are three common mistakes that tank usability:

• Single-page PDFs only: Mobile users can’t navigate or filter—instant bounce.
• No event repetition: Parents miss recurring events if you only list them once.
• “See newsletter for details”: Never make parents dig—show what they need, where they need it.

If your calendar isn’t intuitive, it won’t be used. Want to fix it? Start here: The Best Way to Display School Calendars Without Frustrating Parents