You’re answering what you think is important—not what parents actually want to know. Most school FAQ pages are filled...
The Question Every Parent Asks (That You Forgot to Answer)
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Where to Put Fundraiser Info Without Hijacking Your Homepage
Don’t make your homepage compete with itself. Better options exist. That annual fundraiser might be your school’s...
When to Show Photos of Your Medical Office—and When Not To
Office photos can build trust—or break it. The right images show patients what to expect, create a sense of calm, and...
The 7-Item Checklist Every New Practice Website Needs
Just launched your practice website? Before you call it done, make sure you’ve covered the essentials. Here’s a 7-item...
Does Your Surgery Center Site Make Referrals Easier?
Referring physicians are busy. If your surgery center’s website makes them hunt for forms, contact info, or...
Why ‘Patient Portal’ Shouldn’t Be the First Thing People See
Putting your patient portal front and center on your homepage might feel helpful—but it’s probably hurting your site...
The Problem with Banners That Never Come Down on Your Homepage
Event banners are helpful—until they clutter your homepage for weeks. We get it—open house next Thursday, gala coming...
What Patients Look for on a Homepage (in 3 Seconds Flat)
You don’t get 30 seconds to make a good impression anymore. You get 3. When a patient lands on your homepage, they’re...
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