Most classical schools include a “Student Leadership” section somewhere on their website—but it rarely does what it’s supposed to. It lists the student council. Maybe includes headshots. Maybe not. Then it stops.

The problem? You’re showcasing a structure that only includes a handful of students, even though your culture likely forms dozens more.

Traditional Student Councils Only Show Part of the Picture

If your site highlights only your student council, you’re communicating two things to prospective families:

• Only a few students get leadership opportunities
• Leadership is a position, not a practice

That might not be what you *mean* to say—but it’s what most parents see.

In contrast, if your school uses a house system or other structure that encourages cross-grade mentoring, service leadership, or formation-focused responsibility, your website needs to reflect that. Otherwise, you’re underselling one of your greatest assets.

What a Strong Leadership Section Actually Includes

If you want your student leadership page to match your mission, consider including:

• Descriptions of all leadership roles, not just the council. House captains, chapel leaders, mentoring roles—anything that shows distributed leadership.
• A brief overview of how students grow into these roles. What virtues or responsibilities are they learning?
• Quotes or short reflections from students. These reinforce your formation goals and build trust with parents.
• Photos of students leading across age groups. These show—not just tell—the depth of your leadership culture.

This Isn’t Just About Accuracy—It’s Strategy

From an SEO and conversion standpoint, the more depth and clarity you provide on your student formation strategy, the more likely parents are to:

• Stay longer on your site
• Feel emotionally connected to your community
• Trust that their child will be known and guided—not just enrolled and processed

Final Thought

Your school likely forms far more leaders than your student council page implies. So say so. Show it. Structure your site to reflect what you actually do—not just what every other school does.