Nothing frustrates parents faster than a website that makes them guess.

If your school has multiple campuses or locations—and your site doesn’t clearly separate them—parents will get confused, frustrated, and disengaged. And that confusion kills conversions.

The most common mistake? Blending all campus info into one generic page structure. Calendars, uniform policies, contact info, start times—it all gets mashed together, forcing parents to hunt for what applies to their child.

That leads to:

• Missed events
• Frustrated front-office calls
• Lower confidence in your school’s professionalism

It doesn’t take much to fix, but it does take intention. Parents shouldn’t have to solve a logic puzzle just to find drop-off times or tuition details.

At a minimum, each campus should have:

• Its own landing page or clearly labeled section
• Location-specific details (staff, hours, policies)
• Navigation and design that make it obvious which campus you’re viewing

When parents feel seen, they stay engaged. When they feel confused, they tune out. Here’s how to handle multi-campus websites without overwhelming your audience.