Just because you don’t have a seven-figure marketing budget doesn’t mean your site can’t perform like the big guys’. In fact, some of the most effective features on hospital websites can be copied—smartly and affordably—by independent practices.

Here’s what to borrow (and what to skip):

1. Clear Service Paths

Big hospitals often nail the UX. They make it easy to find the right department, service, or specialist. Small practices should do the same—make sure your homepage and navigation guide patients clearly to your top services. Confusion kills conversions.

2. Patient-Centered Language

Hospitals usually do a good job using plain language instead of medical jargon. You should too. Write for people, not peers. One of the top things patients look for is clarity—see this post for more insight.

3. Trust Builders

Think logos, certifications, real photos, and patient testimonials. Big hospital sites often showcase awards or partnerships. You can mirror that with local affiliations, positive reviews, or even “serving our community since [year]” banners.

What to Skip

You don’t need endless dropdowns, HR portals, or a site that takes 12 seconds to load. Keep your design lean, focused, and fast. Clarity wins over clutter—especially on mobile.

The takeaway: You’re not trying to be a hospital. You’re trying to build trust fast with the right patients. Borrow their best moves—then do it better.

Want help building a high-performance site without bloated overhead? We specialize in lean sites that convert.