Yes—but only if you do it right. A medical blog isn’t just filler content. When done well, it can build trust, drive traffic, and support patient education. When done poorly, it’s a liability that eats time and signals neglect.

So how do you do it right?

• Be intentional. Write for both Google and real people. Your blog should answer actual patient questions in plain language, not just regurgitate textbook copy.
• Stay focused. Every post should support your expertise, reinforce patient trust, or help you rank for relevant local searches. If it doesn’t do one of those, skip it.
• Make it scannable. Use headers, bullets, and bolded takeaways. Nobody wants to read a wall of text—especially when they’re worried about their health.

If your current blog feels like an afterthought, it probably is. And it could be costing you more than it’s helping.

We break down the fundamentals in Medical SEO 101, but the key takeaway is this: every post should have a purpose. That might be ranking for “should I see a podiatrist for heel pain?” or helping nervous patients understand what to expect during a procedure. If your blog isn’t doing that, it’s time to rethink your strategy.

Want to see how a blog can actually help your practice grow? Start with our guide: Medical Website Blog Strategy.

Bottom line: Blogging works—but only when it’s aligned with your SEO goals and patient experience. Otherwise, you’re better off without it.