Does your front office get the same five questions every week?

• What time does school start?
• How does drop-off work?
• When are applications due?
• Is there a waitlist?
• Do you offer financial aid?

If your inbox is full of these basic inquiries, your FAQ page isn’t doing its job.

That page shouldn’t be an afterthought—it should be a frontline communication tool. When written well, it reduces friction for new families and frees up your staff to handle higher-level questions that actually require a conversation.

Here’s how to build an FAQ that actually reduces office workload:

• Write complete, human answers. Skip the vague bullet points. If someone asks about start time, include logistics: where, when, what to expect.
• Include questions that actually get asked. Don’t guess. Ask your front office what they answer on repeat—and use their language.
• Organize by theme. Group questions under categories like “Admissions,” “Academics,” or “Student Life” so parents can skim with confidence.
• Keep it updated. A forgotten FAQ is worse than no FAQ at all. Assign someone to review it once per quarter or each enrollment season.

A helpful FAQ builds trust. It shows your school is organized, thoughtful, and responsive—before a parent ever picks up the phone.

Need an example that actually works?
What to Include in a Classical School FAQ Page (That Actually Helps Parents)