You don’t need a new banner every month—just a smarter layout.

Spirit Night. House Days. Uniform Resale. Parent Coffees. These recurring events are important—but when every single one gets its own homepage banner, your site starts to feel like a patchwork of competing announcements.

It’s a common mistake: in the effort to make sure parents know what’s coming up, schools accidentally bury the content that matters most to prospective families. Worse, the homepage loses clarity and starts to feel chaotic.

The good news? You can keep your community informed without turning your homepage into a revolving billboard. Here’s how:

• Create a “Recurring Events” section on your calendar or parent hub page that outlines common events by frequency (e.g. “First Friday Coffee,” “Monthly Spirit Night”).
• Pin key dates in a sidebar widget or footer—consistent placement helps regular visitors know where to look without disrupting layout.
• Send reminder emails instead of reshuffling homepage content every time an event comes up. Keep web content evergreen; let email carry the rotating load.
• Design a predictable event visual (same size, same location, same format). Don’t reinvent the wheel with every announcement.

A clean layout doesn’t mean less communication—it means better communication. And when your site feels calm, current, and consistent, both parents and prospective families win.

For more tips on managing event visibility without hurting your UX, see:
How to Handle Events and Fundraisers Without Making Your Homepage a Billboard