Event banners are helpful—until they clutter your homepage for weeks.

We get it—open house next Thursday, gala coming up, field day around the corner. School events are important, and your homepage seems like the perfect place to promote them. But here’s the problem: most schools forget to take banners down.

Suddenly, your homepage isn’t a strategic first impression—it’s a bulletin board with outdated flyers. That open house? It happened two weeks ago. The fundraiser? Long over. But the banner is still front and center, pushing down the very content that actually helps prospective families navigate your site.

This hurts more than just aesthetics. It hurts user trust. When a parent visits your site and sees expired info, it raises quiet doubts: “Is this school organized? Do they update things regularly? Is anyone paying attention?”

Here’s how to fix it:

• Use time-limited banners with automatic expiration dates so they don’t linger past their usefulness.
• Move recurring or evergreen events to a dedicated calendar page or news section, not the homepage hero slot.
• Design your homepage around long-term clarity—not short-term urgency. Save that prime space for conversion-focused content.

It’s not that banners are bad—it’s that they’re overused and under-managed. A homepage isn’t a place to pile announcements. It’s your front door. Treat it like one.

For smarter ways to promote events without turning your site into a billboard, see:
How to Handle Events and Fundraisers Without Making Your Homepage a Billboard