If your medical website isn’t fast and focused, your potential patients are gone before they even know what you offer.

Studies show most users decide whether to stay or leave a site within 8 seconds. For healthcare sites, where trust and clarity are everything, that number might be even lower.

The two biggest bounce factors?

• Slow load times: Every extra second costs you patients. Mobile users especially won’t wait.
• Visual clutter: Too many buttons, images, or popups overwhelm. People leave confused instead of clicking.

If your homepage is trying to say everything at once, you’re saying nothing. Patients are looking for clear next steps—not a scavenger hunt.

Want to keep people on your site longer? Start here: Designing for Speed and Simplicity.

Your website doesn’t need to be flashy. It needs to be fast, focused, and easy to trust. That’s what gets appointments booked.