Your school has a lot going on: open houses, fundraisers, concerts, campaign pushes, spirit weeks. But if every announcement fights for space on the homepage, parents—and prospective families—start tuning it all out.

Cluttered homepages don’t build trust. They create chaos.

Your Homepage Isn’t a News Feed

The purpose of your homepage is to guide, not broadcast. It should quickly show visitors who you are, what you stand for, and where to go next.

That means avoiding the trap of using it as a digital bulletin board.

Use Events Strategically (and Selectively)

Not every event belongs on the homepage. Choose the ones that support enrollment, giving, or high-value engagement. Link deeper to your calendar or campaign pages for details.

Use Visual Hierarchy to Your Advantage

If you do feature an event, make it clean and intentional. One hero banner. One featured card. Then a “More Upcoming Events” button. Don’t stack three flyers in a row or rotate sliders that no one clicks.

Create Dedicated Landing Pages

If you have a major fundraising push or open house campaign, don’t hijack your homepage. Create a focused landing page and link to it with purpose. That way, you keep your primary message clean while still supporting high-priority events.

Struggling to balance announcements with clarity?

We’ll help you organize homepage content without clutter—so every visitor sees what matters most.