Most school FAQ pages are just a dumping ground for leftover info. But done right, your FAQ can do serious work—handling objections, building trust, and moving parents closer to enrollment.

Here’s how to build one that doesn’t just inform—but converts.

Start With Real Questions

If your FAQ starts with “What time does school start?”—you’re missing the point. Think about the questions prospective parents ask before they apply:

• What is classical education, and how is it different?
• Is this approach right for my child?
• How much does it cost—and what’s included?

Start there, then link deeper. For example, link to your tuition explanation or your overview of the Trivium and curriculum model.

Group by Topic

No one wants to scroll through a 50-question list. Organize your FAQ by category—like Academics, Admissions, Campus Life, and Philosophy. Use collapsible toggles to keep it scannable and allows people to only engage with questions they care about.

Answer Like a Human, Not a Handbook

Every answer is a chance to build rapport. Be clear, warm, and helpful. Avoid institutional tone. Instead of:

“Applications are processed in the spring.”

Say:

“We review applications in early spring and reach out with next steps right away.”

Use It as a Conversion Tool

Your FAQ isn’t just for curiosity—it’s for confidence. End each section with a helpful next step: a link to schedule a tour, download a guide, or contact the office.

Want help turning your FAQ into a parent-friendly conversion tool?

Let’s map out a structure that reflects your values and answers real questions with clarity.