When prospective families visit your school’s website, they’re not looking for a theological treatise. They’re asking one quiet, loaded question:

“Is this the right fit for my child?”

And while your Statement of Faith may be central to your mission, the hard truth is: if it’s placed too early or framed too rigidly, you risk losing thoughtful, mission-aligned parents who just aren’t there yet.

Why Placement Matters More Than You Think

Your homepage is prime real estate. Every section should build curiosity, confidence, and emotional buy-in. Dropping a long doctrinal statement too early can feel like asking someone to sign a contract before they’ve even toured the building.

Instead, think about narrative flow. Lead with vision, then values, then beliefs.

Use this order as your content flow:

1. Why Classical?
   Explain the educational philosophy and its real-world outcomes. This opens the door for people unfamiliar with the model.
   See how to tell your “Why Classical” story.
2. Your School’s Distinctives
   This is where you introduce virtues, community life, and the type of graduate you aim to form.
   We’ve outlined how to communicate that clearly here.
3. Your Statement of Faith
   Once trust and interest are built, this section can reinforce—rather than gatekeep—the vision you’ve already cast.

Where to Put It (Without Losing People)

• Do NOT bury it deep in a submenu or behind vague labels like “Our Values” if the content is doctrinal. That feels evasive and risks confusing or alienating mission-fit families.
• DO include it as a clearly labeled item—“Statement of Faith” or “What We Believe”—especially in your About or Mission menu section.
• If your theology is central to your identity (and it probably is), let it be visible. It’s better to be transparent up front than risk a family feeling surprised or misaligned later.
• Use smart formatting—short summaries with expandable sections or links to detailed PDFs—to make it accessible without overwhelming the reader.

Keep It Relational, Not Just Theological

A Statement of Faith isn’t just what you believe—it’s how that belief forms the culture and daily rhythms of the school. Consider pairing it with real examples: daily prayer, chapel rhythms, parent involvement, etc.

Want a layout that flows like this?

Let us show you a visual example of how to present your mission, virtues, and beliefs in a way that builds trust.