If your big giving push lives inside a downloadable PDF, here’s the hard truth:

You’re losing donors before they even know what you’re building.

Capital campaigns are some of the most high-stakes, high-visibility moments in a private school’s life. But far too many schools bury them behind “Learn More” buttons that lead to clunky PDFs.

A strong campaign deserves better.

Here’s how to create a high-converting campaign landing page that tells your story, drives action, and respects your donors’ time.

1. Make It a Page—Not Just a Download

PDFs aren’t built for action. They’re hard to read on mobile. They slow people down. They don’t track engagement.

And most important: they don’t sell.

📎 See why we always recommend HTML over PDF for digital engagement:
👉 School Website PDF vs. HTML: What You Need to Know

A purpose-built landing page lets you:

• Guide readers through a story
• Use compelling visuals and motion
• Embed donation CTAs at the right moments
• Track user behavior and optimize over time

2. Focus on Story, Not Structure First

A capital campaign landing page isn’t just about listing project phases and dollar goals. It’s about casting vision.

Lead with impact:

• What problem are you solving?
• What does this unlock for students and families?
• Why now?

Use headings, testimonials, video, and bold imagery to walk readers through the “why” before the “what.”

3. Use Smart Design to Drive Action

Don’t make donors scroll through walls of text or hunt for giving buttons.

Effective campaign pages use:

• Short sections with strong visuals
• Anchored navigation (“Jump to Timeline” or “Give Now”)
• Embedded forms or donation modals
• Mobile-friendly layout that doesn’t collapse your message

Most schools approach this like a brochure. But the best ones treat it like a fundraising funnel—because that’s what it is.

Bonus Tip: Link It from the Right Places

Don’t bury your campaign under a generic “Support Us” page. Link it directly from:

• Your homepage hero area or top nav
• Any giving-related content or tuition discussion
• Ongoing email campaigns or QR codes in printed materials

Make it easy for donors to land on the story—and act.

Want to see how we recommend positioning financial transparency and giving?
👉 Should You List Tuition on Your Website?

Need a Smarter Campaign Page?

We offer custom wireframes for capital campaign pages that help schools raise more—with clarity, story, and action built in.

👉 Let’s build your next campaign page the right way.