Most business websites lead with the wrong thing: a big logo, a fancy slider, or a vague “Welcome.” None of those help a new visitor understand what you do—or why it matters.

What should lead your homepage? A headline that makes it immediately clear who you help and how.

The First 5 Seconds Are Everything

Your logo matters—but not as much as your message. If a visitor can’t figure out what you offer within five seconds, they’re gone.

What Makes a Great Headline?

• ✓ Specific to your audience
• ✓ Outcome-focused (“Get found. Get leads. Get growing.”)
• ✓ Clear and confident—no jargon or fluff

Let the Logo Support the Message

Your branding should reinforce your identity—but it shouldn’t have to carry the message alone. When you lead with clarity, the logo feels stronger by association.

First impressions happen fast. Let’s make sure your homepage makes the right one.