You can have the most beautiful school campus in the state—but if your website is confusing, cluttered, or generic, you’re losing the very families you’re trying to reach.

We see it all the time: sites that are overbuilt, underwritten, and impossible to navigate. Fancy layouts, but no clear message. Tons of pages, but no clear path. It’s not just frustrating—it’s expensive.

Here’s what drives families away (and how to fix it):

1. Overbuilt Navigation

If your site has 20+ dropdowns and hidden forms, it’s not showcasing your excellence—it’s overwhelming your visitor. Families don’t want to dig. They want answers.

2. Generic Voice

Most school websites sound like they were written by a committee. You’ll find lofty phrases that could apply to any campus in the country. But parents aren’t just looking for values—they’re looking for your voice. If your copy doesn’t sound like the way you speak in person, you’re not building trust—you’re just filling space.

3. Weak First Impressions

The homepage should immediately clarify who you are, what you offer, and how to take the next step. If it takes a full scroll to find your grade levels, something’s broken.

4. No Path to Action

Families should never wonder what to do next. Tour? Apply? Ask a question? If your site doesn’t guide them, it loses them.

Want to see what a conversion-friendly site actually looks like? Check out our breakdown here →

Need help untangling your school’s site? Let’s make it easy—and effective.