Your website’s primary job is to serve prospective and current families—but that doesn’t mean alumni should be ignored.

The problem? Most alumni pages are either buried or bloated. They try to do too much—or worse, too little—and end up serving no one well.

What Alumni Actually Want

Most alumni aren’t looking for a trip down memory lane. They want:

• Event info and reunion details
• Updates on how the school is growing
• A way to stay connected or give back

That means your alumni page should be quick to scan, easy to use, and relevant. Not a digital scrapbook.

Keep It Distinct from the Parent Portal

Don’t just cram alumni resources into your current family sections. That creates confusion and makes your parent portal harder to use.

Instead, give alumni their own space—but keep it clean and focused.

Highlight the Right Things

Your alumni page doesn’t need ten tabs. Just include:

• A brief welcome message and who to contact
• Recent or upcoming alumni events
• Links to donate, nominate, or volunteer
• News updates or testimonials, if relevant

If you’re running a fundraising push, this is also a great place to support your campaign landing page or giving form.

Don’t Underestimate the Power of Branded Alumni Gifts

Want to reconnect graduates who haven’t engaged in years? Sometimes the best first step is a thoughtful gift. A branded mug, journal, or campus photo print can reopen the door to conversation and connection.

Here are some branded alumni merch ideas that actually feel personal—without being cheesy.

Use It as a Trust Signal

A good alumni page doesn’t just serve graduates—it shows prospective families that your school creates lasting impact. Don’t hide it. Make it findable, polished, and purpose-driven.

Want help planning a simple alumni layout that actually gets used?

Let’s map out a clean, effective alumni page that connects without clutter.